Promoting Media

24/01/24 Advertising and Marketing Context  1. What was happening in 2014?  In 2014 there were pay cuts and property cuts which were due to the economic slump and world wide recession. 2. How do the advertising and marketing products reflect the society in 2014 when it was produced? Consider: Gender, Ethnicity Stereotypes? Rise in femininity was reflected  the lego movie as one of the lead characters wlydstyle was a strong powerful independent woman. Lord Business is a dominant representation of a stereotypical villain as he is seen holding complete control over the town which is an allegory of austerity. *Advertising and marketing products = the film posters and the TV trailer 3. How did the film industry reflect the arts and culture of the time is was made?Three areas to write about:  Different characters? Intertextuality? 3D? Wlydstyle is reflecting catwoman from batman as she too wears black leather too look edgy and she is a powerful independent woman Vitruvius is reflecting D

 

17/01/24  Reflect and Perfect Mocks  10)  These dark colours show the rock theme of the magazine and how rock rebels agains society against societies rules enticing royal fans as they read mojo for the classic rock. On the other hand the top of the pops use colours pink, blue, green and yellow. These bright colours show it is aimed at a younger target audience as it makes it more fun for them to continue t buy the magazine and read on. Also as the title and cover is neon pink it shows its stereotypically aimed at little girls. There is lots of exclamatives in the top of the pops magazine for example 'omg' and 'so beauts' this highlights how the younger generation speaks in more of a colloquial language to make it seem more relatable for the younger generation and it represents the fun, lively nature f pop music. 9) These dark colours conform to he rock music theme and how rock culture rebel against societies rules making loyal fans of rock feel welcome and included to

intertextuality - when a media product makes a reference to existing media product lord business - black connotations dominance and negativity  To what extent does propp's character theory fit to the lego movie poster campaign  I feel as though the propp's theory fits fully into the logo movie poster campaign. One way the Propp's theory fits into the lego movie poster campaign is through the character poster of Vitruvius he can be seen as the doner as he has bright glowing eyes and white robe. This demonstrates his doner power because it illudes to him having some sort of magical powers. Another way Propp's theory fits in the lego movie poster campaign  is through the character poster of Lord Business as he can be seen as the villain as he is wearing red helmet that has a jagged sharp points on it. This denominates his villainous character as they have intentionally made his costume sharp to seem scary as lego isn't normally sharp and red has connotations of anger a

 

 09/01/24 Advertising and Marketing Horizontal Integration -When a company expands into other areas of an industry. The company can develop in a particular area of production (prod, dist, exhib) or can buy out another company that deals with these areas and therefore reduce competitors Vertical Integration -When a production company has complete ownership of the multiple stages (1-6) and receive all of the profit Tent-pole -  A big film that is expected to make lots of money for a studio. This money is then distributed out to fund the production/distribution of more films. The LEGO Movie was a ______tentpole____ film for __________warner bros_____. The fact that it made lots of money at the _____box office ________ meant that Warner Bros could fund more films the following year. For example _lego nijago___ and ___lego movie 2_________ may well have been made using The Lego Movie's profit https://www.youtube.com/watch?v=HSbYBzUEQlc - trailer