Advertising and Marketing Context

24/01/24

Advertising and Marketing Context 

1. What was happening in 2014? 

In 2014 there were pay cuts and property cuts which were due to the economic slump and world wide recession.

2. How do the advertising and marketing products reflect the society in 2014 when it was produced? Consider: Gender, Ethnicity Stereotypes?

Rise in femininity was reflected  the lego movie as one of the lead characters wlydstyle was a strong powerful independent woman. Lord Business is a dominant representation of a stereotypical villain as he is seen holding complete control over the town which is an allegory of austerity.

*Advertising and marketing products = the film posters and the TV trailer

3. How did the film industry reflect the arts and culture of the time is was made?Three areas to write about:

 Different characters? Intertextuality? 3D?

• Wlydstyle is reflecting catwoman from batman as she too wears black leather too look edgy and she is a powerful independent woman
• Vitruvius is reflecting Dumbledore and Gandalf as a sterotypical wizard in white robe with a log white beard he also has a element of magic with his glowing eyes  
• Lord Business is reflecting Agent A from the Matrix as he too wear black which has connotations of danger and power and he takes control over people as well 
• Emmet is reflecting kickass, shaun of the dead and die hard as he is the lead protagonist who isn't  a stereotypical hero that gets put int a situation and ends up saving the day 

4. How were the advertising and marketing products 1. Distributed 2. Circulated 3. Accessible to the target audience? Ensure you write about all of these areas.

*Advertising and marketing products = the film posters and the TV trailer

The Tv trailers were accessible to their target audiences as there were multiple different adverts on lots of different tv channels which were aimed at different target audiences.