Promoting Media

22/11/23 Integration Vertical Integration  When a production company has complete ownership of the multiple stages (1-6) and receive all of the profit.(creative/complete control) E.G. Disney & Warner Bros Horizontal Integration  When a company expands into other areas of an industry. The company can develop in a particular area of production (prod, dist, exhib) or can buy out another company that deals with these areas and therefore reduce competitors E.G. Get Out (DISTRIBUTION: Universal) PRODUCTION (Monkey-paw & Blumhouse)Disney (PRODUCTION: Lucas arts, Pixar, Marvel)-can develop/buy or work with another company for a better level of expertise.  Examples of Vertical Integration Mcdonalds Apple  Zara 20th century fox Netflix Encanto made by disney watch by disney plus Examples of Horizontal Integration Coca-cola Facebook-instagram disney- 21st century fox Cassio royal Sony/Columbia pictures and MGM - share profits Vertical  Disney & Warner Bros 20th Century Fox (they al

 14/11/23 Video Games Who are VSC? video standards council What do they do? promote high standards in video game industry What is their relationship with PEGI? helps parents to make informed decisions when buying video games What is the process of examining a game? PEGI rates their games and examines the games and give information to parents on what their games on  How do they ensure child safety? Parental controls which parents sett up on devices for children that disable games with violence or other damaging references via the games rating authority Vocabulary Bank for LEGO Convergence:  Convergence- the process by which computer devices and digitalisation bring together various media technologies- merging technologies into one device Brand image- the customer's perception of your brand based on their interactions Franchise-   A series of films based on an original idea or an adaptation of, for example, a book- a collection of linked media products derived from single original so

  14/11/23 Advertising  & Marketing  (Print advertising and marketing media products – nature, ownership, funding and regulation of the industry) Advertising Standards Authority (ASA)  They have rules for advertising types of advertisement Why is advertising heavily regulated?  Advertising is highly regulated because adverts can be seen by all ages so they need to make they family friendly so they can withstand their reputation and not have it ruined. Explore ASA rules  Read handout Q) Funding: How are Media products sold/advertised to audiences for clients/brands? Media Products can advertise they products through television adverts on channels where their loyal fans will be watching. One print They are advertised by being posted up on sign posts bus stops and billboards  One audio-visual  They are advertised on TV and before films in a cinema  One pop-up ad (choose either individual products OR a brand) Presenting people having a good time to make u feel inclined to be like the

  14/11/23 Promoting Media Write down some key film genres? horror romance rom com comedy Who are the Big 6?  Comcast Walt disney AT&T Paramount global Sony  Fox What are the biggest franchises? Pokemon Hellokitty Winnie the pooh Mickey mouse Star wars Disney princesses  Harry Potter Film Blockbusters: Examples? Indiana Jones Transformes Pirates of the Caribbean  Jurassic Park  Independent Production Companies? NetFlix Sony pictures classic Searchlight Pictures Lionsgate