Intergration

22/11/23

Integration

  • Vertical Integration  When a production company has complete ownership of the multiple stages (1-6) and receive all of the profit.(creative/complete control) E.G. Disney & Warner Bros

  • Horizontal Integration  When a company expands into other areas of an industry. The company can develop in a particular area of production (prod, dist, exhib) or can buy out another company that deals with these areas and therefore reduce competitors E.G. Get Out (DISTRIBUTION: Universal) PRODUCTION (Monkey-paw & Blumhouse) Disney (PRODUCTION: Lucas arts, Pixar, Marvel)-can develop/buy or work with another company for a better level of expertise. 
    • Examples of Vertical Integration
    • Mcdonalds
    • Apple 
    • Zara
    • 20th century fox
    • Netflix
    • Encanto made by disney watch by disney plus
    Examples of Horizontal Integration
    • Coca-cola
    • Facebook-instagram
    • disney- 21st century fox
    • Cassio royal Sony/Columbia pictures and MGM - share profits
    Vertical 
    Disney & Warner Bros
    20th Century Fox (they also own the cinemas, the TV channels and the DVD rental shops)
    Live Nation and Ticketmaster (manages and represents artists, produces shows and sells event ticketsGet
    Horisontal 
     Out (DISTRIBUTION: Universal) PRODUCTION (Monkey-paw & Blumhouse)
    Disney (PRODUCTION: Lucas arts, Pixar, Marvel)
    Facebook and Instagram
    Disney-Pixar

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