Intergration
22/11/23
Integration
- Vertical Integration When a production company has complete ownership of the multiple stages (1-6) and receive all of the profit.(creative/complete control) E.G. Disney & Warner Bros
- Mcdonalds
- Apple
- Zara
- 20th century fox
- Netflix
- Encanto made by disney watch by disney plus
Examples of Horizontal Integration
- Coca-cola
- Facebook-instagram
- disney- 21st century fox
- Cassio royal Sony/Columbia pictures and MGM - share profits
Vertical
Disney & Warner Bros
20th Century Fox (they also own the cinemas, the TV channels and the DVD rental shops)
Live Nation and Ticketmaster (manages and represents artists, produces shows and sells event ticketsGet
Horisontal
Out (DISTRIBUTION: Universal) PRODUCTION (Monkey-paw & Blumhouse)
Disney (PRODUCTION: Lucas arts, Pixar, Marvel)
Facebook and Instagram
Disney-Pixar
Comments
Post a Comment