Advertising & Marketing

 14/11/23

Advertising & Marketing 


(Print advertising and marketing media products – nature, ownership, funding and regulation of the industry)

Advertising Standards Authority (ASA) 

They have rules for advertising types of advertisement


Why is advertising heavily regulated? 

Advertising is highly regulated because adverts can be seen by all ages so they need to make they family friendly so they can withstand their reputation and not have it ruined.

Explore ASA rules  Read handout

Q) Funding: How are Media products sold/advertised to audiences for clients/brands?
Media Products can advertise they products through television adverts on channels where their loyal fans will be watching.

One print



They are advertised by being posted up on sign posts bus stops and billboards 







One audio-visual 


They are advertised on TV and before films in a cinema 





One pop-up ad (choose either individual products OR a brand)

Presenting people having a good time to make u feel inclined to be like them and not have fomo 





How are they advertised? Are any ASA rules broken?

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