Advertising & Marketing
14/11/23
Advertising & Marketing
(Print advertising and marketing media products – nature, ownership, funding and regulation of the industry)
Advertising Standards Authority (ASA)
They have rules for advertising types of advertisement
Why is advertising heavily regulated?
Advertising is highly regulated because adverts can be seen by all ages so they need to make they family friendly so they can withstand their reputation and not have it ruined.
Explore ASA rules Read handout
Q) Funding: How are Media products sold/advertised to audiences for clients/brands?
Media Products can advertise they products through television adverts on channels where their loyal fans will be watching.
One print
They are advertised by being posted up on sign posts bus stops and billboards
One audio-visual
They are advertised on TV and before films in a cinema
One pop-up ad (choose either individual products OR a brand)
Presenting people having a good time to make u feel inclined to be like them and not have fomo
How are they advertised? Are any ASA rules broken?
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