Promoting Media

 5 March 2024 Cross promotion, marketing is being used to appeal to young audiences an to increase exposer. E.g. sets from the lego movie as lego bricks , Lego as a video game -This will get warner bros more money. - synergy Why do people play video games based on movies? People play video games based on movies as they can take an active part in a film they enjoy and make their own version of the story.   To identity with characters to identify with values good versus evil diversion/ entertainment to enjoy suspense, action, action, excitement, humour Escapism Develop a sense of expertise in self enclosed fictional world social interaction/personal relationships (pies) Para-social interaction with establishes characters from the film to earn trophies and gain self-satisfaction where can you buy the lego movie game? toy stores (smiths) online websites (Argos, amazon) Xbox Game supermarkets (Tesco)   TT Games is a British video game developer.  In November 2007, Warner Bros. Interactive E

 13/02/24 Audience  childen adults who played with them as a child for nostalgia families to bond with their kids young adult  cinema goers both genders  1. The Lego Movie advertising campaign would attract young children aged between 5-10 of all ethnicities who play with Lego because of the bright colours, young childish humour and the use of imagination. Young children would identify the different characters and the use of different coloured Lego characters such as Vitruvius and Lenny Henry encourages different ethnicities and races.  5. The poster and trailer would stereotypically appeal to females both young and old of all ethnicities, because of the characters of Wlydstyle and Unikitty, and the love story running through the film. Wlydstyle for example challenges the female stereotype through the use of her costume and facial expression, which is empowering for females. 2. The lego movie campaign would attract adults who played with lego as a child as it adds a sense of nostalgia

 07/02/24 Genre  Genre Hybridity - when the film mixes elements of different film genres e.g. comedy, adventure, fantasy, sci-fi, romance, action

Q. How has media language been used to create meaning in The Lego Movie advertising campaign? Talk about the posters and the trailer (10 marker) Point-In the lego movie trailer the use of camera/sound/editing/ mise-en-scene is used to create meaning. Evidence-e.g-the use of non diegetic sound is used in the advert ... when ... is happening Explanation- Why has it bee used? what meaning/ affect it has? How does it link back to the genres? X 2/3 In the lego movie trailer the use of media language is used to create meaning. In the advert for confused.com they use a close-up of the characters faces to show their emotions. This highlights the confusion about the robot which reflects the name and idea of the brand. They also show a sense of confusion through the advert being fast-passed as no-one fully understands why the robots there. The Lego Movie advertising campaign has effectively used media language to create meaning and generate interest in the movie. The poster campaign features bri

24/01/24 Advertising and Marketing Context  1. What was happening in 2014?  In 2014 there were pay cuts and property cuts which were due to the economic slump and world wide recession. 2. How do the advertising and marketing products reflect the society in 2014 when it was produced? Consider: Gender, Ethnicity Stereotypes? Rise in femininity was reflected  the lego movie as one of the lead characters wlydstyle was a strong powerful independent woman. Lord Business is a dominant representation of a stereotypical villain as he is seen holding complete control over the town which is an allegory of austerity. *Advertising and marketing products = the film posters and the TV trailer 3. How did the film industry reflect the arts and culture of the time is was made?Three areas to write about:  Different characters? Intertextuality? 3D? Wlydstyle is reflecting catwoman from batman as she too wears black leather too look edgy and she is a powerful independent woman Vitruvius is reflecting D