Video Games

 5 March 2024

Cross promotion, marketing is being used to appeal to young audiences an to increase exposer. E.g. sets from the lego movie as lego bricks , Lego as a video game -This will get warner bros more money. - synergy

Why do people play video games based on movies?

People play video games based on movies as they can take an active part in a film they enjoy and make their own version of the story.

 

To identity with characters

to identify with values

good versus evil

diversion/ entertainment

to enjoy suspense, action, action, excitement, humour

Escapism

Develop a sense of expertise in self enclosed fictional world

social interaction/personal relationships (pies)

Para-social interaction with establishes characters from the film

to earn trophies and gain self-satisfaction

where can you buy the lego movie game?

toy stores (smiths)

online websites (Argos, amazon)

Xbox

Game

supermarkets (Tesco)

 

TT Games is a British video game developer. 

In November 2007, Warner Bros. Interactive Entertainment worked with (acquired) TT Games as part of their move into the video game market. 

The advantage of releasing a video game at the same time of a movie is if people enjoy one will go and either go and watch the movie or buy the video game.This will then get a company more money. Profit is maximised, familiarity, extends the pleasure of the film, they promote each other

Why do people play video games based on movies?

People play video games based on movies as they can take an active part in a film they enjoy and make their own version of the story.

 

To identity with characters

to identify with values

good versus evil

diversion/ entertainment

to enjoy suspense, action, action, excitement, humour

Escapism

Develop a sense of expertise in self enclosed fictional world

social interaction/personal relationships (pies)

Para-social interaction with establishes characters from the film

to earn trophies and gain self-satisfaction

where can you buy the lego movie game?

toy stores (smiths)

online websites (Argos, amazon)

Xbox

Game

supermarkets (Tesco)

 

TT Games is a British video game developer. 

In November 2007, Warner Bros. Interactive Entertainment worked with (acquired) TT Games as part of their move into the video game market. 

The advantage of releasing a video game at the same time of a movie is if people enjoy one will go and either go and watch the movie or buy the video game.This will then get a company more money. Profit is maximised, familiarity, extends the pleasure of the film, they promote each other

 

Vertical Integration: Being in control of all stages of a film. Maximises profits.

Horizontal Integration: Being in control of companies in other media areas.

 

 

vertical integration example:

 

Horizontal integration example:

 

The advertising and marketing for the campaign also used horizontal integration as The Lego Movie paired with other platforms of TV adverts of the British heart foundation, Premier inn and BT.They worked together  to promote the film through cross promotion by creating adverts about the companies yet in the form of lego characters. The final product would attract a wider target audience of those who find interest of the other companies to watch the lego movie as it makes it more entertaining. This them makes a larger profit for both TV adverts and The Lego Movie

06/03/24

• Who are the BBFC? British Board of Film Classification – the regulate films for UK audiences - award age certificates
• Synergy – when two of more companies work together to produce a product that they couldn’t have achieved separately 
• Globalisation – when a media text is available within different countries around the world
• Product diversification (how you diversify products...)  – when a media product expands and alters itself so that it is available across multiple platforms such as a video game, magazine, music platform, publication 

Cross media content - when one media product releases film, television advert, video games, apps, lego sets Content relating to one media text  that is released, watchable, marketed, purchasable, playable across different media platforms

The Lego Movie Video game was released across all major video consoles and platforms (Microsoft X360, Sony PS3, Nintendo 3DS, Sony PS4, Nintendo WiiU, Xbox One and 360, Sony PSV and PC) in 2014.

One advantage for releasing the game across multiple platforms is that it's more accessible to people as it reaches a wider audience as people just need to buy the game not another console. It is ten more profitable for the company as more people are more likely to buy the game. One disadvantage for releasing the game across multiple media platforms is that because its been made fo different platforms they ave to spend money to made it work for each platform making them lose money.

In the same week (Feb 17th 2014) there were five Lego video games in the top 40 All Formats Chart meaning that Lego games made up one eighth of the total chart. 

• The Lego Movie Game for mobile devices included in-app purchases but required a larger storage (over 1GB of space) which met to further mixed responses.
• The game was released onto mobile devices due to the market being worth around $21 billion in revenues.
• As the game appeals to families and children, the hope was they would attract a mixed-age audience.

1. When was the game released? What is the age rating? it was released 7 February 2014 7+ rating
2. Who developed the game? TT games/TT fusion /Travellers tails /feral interactive
3. Who published the game? Warner Bros studios
4. How does the game use cross-promotion? (think about characters) it uses film lego movie and turns it into games as it includes the same world and characters 
5. DistributionA) On what platforms was the game distributed?B) Did these platforms offer local co-op or online co-op?C) In what way was the video game distributed? E.g. Hardcopy, online, as a package?D) Were they released on special dates?

Co-op = this game has some kind of cooperative play.Local co-op = this game allows multiple people to cooperate, playing together on the same computer/device/console. Sometimes as split screen. Online co-op = this game allows multiple people to cooperate, on separate computers via the internet

The Pegi Award for The Lego Movie Game is ‘7’ years of age. This is because the game includes ‘non-realistic looking violence towards fantasy characters’ and ‘violence that is set in a cartoon, slapstick or child like setting that could be upsetting to very young children’. 

Identify the organisation that 'age rates' video games in the UK.  [1]

PEGI

Explain two reasons why a film company would release a video game linked to a film. [4]

One reason why a film company would release a video game linked to a film because this would allow fans of the movie to explore the world of lego movie in more depth and this could be a way of personal identity as they can pretend they are their favourite character and play as them. Another reason a film company would release a video game linked to a film because this would allow people who all love the film to play ad people could play together as a way of social interaction and find people with the same interests.