Video Games
5 March 2024
Cross promotion, marketing is being used to appeal to young audiences an to increase exposer. E.g. sets from the lego movie as lego bricks , Lego as a video game -This will get warner bros more money. - synergy
Why do people play video games based on movies?
People play video games based on movies as they can take an active part in a film they enjoy and make their own version of the story.
To identity with characters
to identify with values
good versus evil
diversion/ entertainment
to enjoy suspense, action, action, excitement, humour
Escapism
Develop a sense of expertise in self enclosed fictional world
social interaction/personal relationships (pies)
Para-social interaction with establishes characters from the film
to earn trophies and gain self-satisfaction
where can you buy the lego movie game?
toy stores (smiths)
online websites (Argos, amazon)
Xbox
Game
supermarkets (Tesco)
TT Games is a British video game developer.
In November 2007, Warner Bros. Interactive Entertainment worked with (acquired) TT Games as part of their move into the video game market.
The advantage of releasing a video game at the same time of a movie is if people enjoy one will go and either go and watch the movie or buy the video game.This will then get a company more money. Profit is maximised, familiarity, extends the pleasure of the film, they promote each other
Why do people play video games based on movies?
People play video games based on movies as they can take an active part in a film they enjoy and make their own version of the story.
To identity with characters
to identify with values
good versus evil
diversion/ entertainment
to enjoy suspense, action, action, excitement, humour
Escapism
Develop a sense of expertise in self enclosed fictional world
social interaction/personal relationships (pies)
Para-social interaction with establishes characters from the film
to earn trophies and gain self-satisfaction
where can you buy the lego movie game?
toy stores (smiths)
online websites (Argos, amazon)
Xbox
Game
supermarkets (Tesco)
TT Games is a British video game developer.
In November 2007, Warner Bros. Interactive Entertainment worked with (acquired) TT Games as part of their move into the video game market.
The advantage of releasing a video game at the same time of a movie is if people enjoy one will go and either go and watch the movie or buy the video game.This will then get a company more money. Profit is maximised, familiarity, extends the pleasure of the film, they promote each other
Vertical Integration: Being in control of all stages of a film. Maximises profits.
Horizontal Integration: Being in control of companies in other media areas.
vertical integration example:
Horizontal integration example:
The advertising and marketing for the campaign also used horizontal integration as The Lego Movie paired with other platforms of TV adverts of the British heart foundation, Premier inn and BT.They worked together to promote the film through cross promotion by creating adverts about the companies yet in the form of lego characters. The final product would attract a wider target audience of those who find interest of the other companies to watch the lego movie as it makes it more entertaining. This them makes a larger profit for both TV adverts and The Lego Movie
06/03/24
- Who are the BBFC? British Board of Film Classification – the regulate films for UK audiences - award age certificates
- Synergy – when two of more companies work together to produce a product that they couldn’t have achieved separately
- Globalisation – when a media text is available within different countries around the world
- Product diversification (how you diversify products...) – when a media product expands and alters itself so that it is available across multiple platforms such as a video game, magazine, music platform, publication
In the same week (Feb 17th 2014) there were five Lego video games in the top 40 All Formats Chart meaning that Lego games made up one eighth of the total chart.
- The Lego Movie Game for mobile devices included in-app purchases but required a larger storage (over 1GB of space) which met to further mixed responses.
- The game was released onto mobile devices due to the market being worth around $21 billion in revenues.
- As the game appeals to families and children, the hope was they would attract a mixed-age audience.
- When was the game released? What is the age rating? it was released 7 February 2014 7+ rating
- Who developed the game? TT games/TT fusion /Travellers tails /feral interactive
- Who published the game? Warner Bros studios
- How does the game use cross-promotion? (think about characters) it uses film lego movie and turns it into games as it includes the same world and characters
- DistributionA) On what platforms was the game distributed?B) Did these platforms offer local co-op or online co-op?C) In what way was the video game distributed? E.g. Hardcopy, online, as a package?D) Were they released on special dates?
Co-op = this game has some kind of cooperative play.Local co-op = this game allows multiple people to cooperate, playing together on the same computer/device/console. Sometimes as split screen. Online co-op = this game allows multiple people to cooperate, on separate computers via the internet
The Pegi Award for The Lego Movie Game is ‘7’ years of age. This is because the game includes ‘non-realistic looking violence towards fantasy characters’ and ‘violence that is set in a cartoon, slapstick or child like setting that could be upsetting to very young children’.
Identify the organisation that 'age rates' video games in the UK. [1]
PEGI
Explain two reasons why a film company would release a video game linked to a film. [4]
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