10 marker trailer

Q. How has media language been used to create meaning in The Lego Movie advertising campaign? Talk about the posters and the trailer (10 marker)

Point-In the lego movie trailer the use of camera/sound/editing/ mise-en-scene is used to create meaning.

Evidence-e.g-the use of non diegetic sound is used in the advert ... when ... is happening

Explanation- Why has it bee used? what meaning/ affect it has? How does it link back to the genres?

X 2/3

In the lego movie trailer the use of media language is used to create meaning. In the advert for confused.com they use a close-up of the characters faces to show their emotions. This highlights the confusion about the robot which reflects the name and idea of the brand. They also show a sense of confusion through the advert being fast-passed as no-one fully understands why the robots there.

The Lego Movie advertising campaign has effectively used media language to create meaning and generate interest in the movie. The poster campaign features bright and colorful images of the characters, which immediately grab the attention of the audience. The use of primary colors and blocky, Lego-like fonts also reinforce the idea that the movie is based on the popular building blocks toy. Similarly, the trailer for the movie uses various media language techniques to create an engaging and exciting experience for the viewer. The trailer features fast-paced music and quick cuts between action-packed scenes, creating a sense of urgency and excitement. Additionally, the use of humor and quirky characters adds to the movie's overall appeal.

The media language used in the Lego movie advertising campaign was highly effective in creating meaning and generating interest among viewers. The bright and playful imagery, coupled with familiar cultural references and engaging trailers, helped to establish the movie as a must-see for fans of all ages. Overall, the media language used in the Lego Movie advertising campaign effectively conveys the playful and fun nature of the movie, while also highlighting its unique and creative concept. Bright colors, bold fonts, and fast-paced editing all come together to create a memorable and appealing campaign that draws in viewers.