Audience
13/02/24 Audience childen adults who played with them as a child for nostalgia families to bond with their kids young adult cinema goers both genders 1. The Lego Movie advertising campaign would attract young children aged between 5-10 of all ethnicities who play with Lego because of the bright colours, young childish humour and the use of imagination. Young children would identify the different characters and the use of different coloured Lego characters such as Vitruvius and Lenny Henry encourages different ethnicities and races. 5. The poster and trailer would stereotypically appeal to females both young and old of all ethnicities, because of the characters of Wlydstyle and Unikitty, and the love story running through the film. Wlydstyle for example challenges the female stereotype through the use of her costume and facial expression, which is empowering for females. 2. The lego movie campaign would attract adults who played with lego as a child as it adds a sense of nostalgia
