Film industry - lego movie / 10 marker hw

 12/12/23

Film industry - lego movie 

CONVERGENCE  - when an iPhone contains multiple media platforms on one device - the joining of technologies 

DIVERSIFICATION - a media is shown through a range of platforms 

SYNERGY - different companies work together to promote a product 

Films rated a U is suitable for all people 

PG is parental guidance 

R15 is suitable for people older than 15

Box Office Mojo gives listings of annual box office by studio which shows the dominance of the big six studios 

What film is currently on top? 

world wide - barbie 

What company owns the film industry in 2023?

warner bros 

What film is the most successful worldwide 2023? 

Barbie 

Top 2023 movies? 

Barbie 

Super Mario bros 

Oppenheimer 

Regulation

BBFC regulate the ratings of films

Exam Questions

Identify the organisation that 'age rates' video games in the UK. (1)

PEGI

Identify the two word phrase that describes when a single company controls both the production and supply of a media product. (1)

Vertical integration

Explain two advantages of being a media conglomerate. (4)

By being a big company in managing lots of small companies they produce a wide range of media products through different media platforms which as a result means they can reach a wide range of audiences for all ages and they can gain lots of money to carry out more productions. It also allows for higher production as people with different expertise can help each-other in order to produce a good product.

The Lego Movie (2014) illustrates the concept of tent-pole film production. Tent-pole = A major motion picture which is expected to generate major income for a studio. This can be redistributed and used to support and fund other releases. This tent-pole supports the whole tent. 

The film is a production from a major, global studio. It illustrates a conglomerate, in this case Warner Bros. 

Its success was of major importance to the studio in terms of funding other projects – such as merchandise, other films with Dan Lin (producer)

There are questions of ownership and purpose of the film e.g. tension between Lego and Warner Bros both using the film to promote their own products through use of iconic characters e.g. Batman, Superman and numerous Lego toy models. 

Fact

1) first ever full length theatrical lego movie 

2) It earned more than $257 million in the U.S. and Canada and $210 million in other territories, for a worldwide total of over $469 million

3)the highest-grossing money animated film released by Warner Bros

4) warner bros founded 1923 1990 subsidiary time warner 

5) 100 million to pay for lego movie 

6) No-one ever says the word lego in the whole film

7)everything is awesome became the anthem for the movie light heated atmosphere of film

8)3,863,434 bricks used in the movie

9) after lego movie released it sold 62 billion lego sets

10) warners bros had the first ever dog

The Lego Movie (2014) is a 'tent-pole' film production by media conglomerates Warner Bros. This means that its success was of major importance to the studio in terms of funding other projects. The film was a major motion picture which is expected to generate major income for a studio, which can be redistributed and used to support and find other releases. The film is also an example of how a global studio, like Warner Bros, releases a film in a specific national territory, the UK.

The marketing campaign for The Lego Movie was significantly important to Warner Bros because the film needed to generate a substantial profit.

Benefits of Tent- pole 

• money                            
• more movies 
• funding for productions 

Exam Question 

The lego movie is a big budget 'tent-pole' movie. Explain at least two benifits of this for warners bros.

One benifit of the Lego Movie being a 'tent-pole' movie for Warner bros is because due to the movies great sucsess that produced $469 million from the public watching it which as a result gave money to warner bros, this then not only helped warner bros make a profit and not go bankrupt but also allowed them to have funding to make more productions and due to its success it funded a sequal to be produced by warner bros.

Another benifit of the Lego Movie being a 'tent-pole' movie for Warner bros is that it allowed funding for other products such as merchaindise and as a result after the movie lego sold of 62 billion lego sets which encouraged Warner bros to work with Dan Lin again as there was a mass audience who were intrigued enough to buy legos so they would definately spend money on watching a sequal to a film they loved.